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Kim Kardashian Enlisted the Victoria's Secret Angels for the Latest SKIMS Campaign

Former Victoria's Secret Angels Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel star in Kim Kardashian's latest SKIMS campaign.

  • Posted on 05th Apr, 2022 13:25 PM
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Kim Kardashian Enlisted the Victoria's Secret Angels for the Latest SKIMS Campaign Image

Proving that she's true to her word (good or bad), Kim Kardashian is hard at work. Fresh off her announcement of SKIMS Swim, her beloved shapewear label is back in the headlines with its new campaign, which brought together models Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel — four women very familiar with the world of lingerie and underwear. All of them were previously very prominent spokesangels for Victoria's Secret, walking in the brand's annual fashion show and gracing everything from catalogs to the label's perfume campaigns. 

While Kardashian didn't specifically mention Victoria's Secret with the release, it's clear what she's winking at: SKIMS is out to overtake any other brand when it comes to underwear. In the photos, the models pose together in the line's Fits Everybody Underwear and its inclusive colors, which range from a deep, rich brown on Tyra to lighter shades on her fellow ex-Angels.

"Tyra, Heidi, Alessandra, and Candice have each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full-circle moment for me," Kardashian said in a press release. "Our underwear is such a game-changer and has been our best-selling collection since we launched — it stretches to twice its size and is so comfy it just molds to your body so it fits everyone perfectly. I'm thrilled to celebrate these women alongside a collection that our customers adore."

Skims VS Angels Angels Campaign Tyra Banks Alessandra Ambrosio Heidi Klum
Credit: SKIMS/Greg Swales

Kim also joined the women for a shot, which she shared on her Instagram feed. In her caption, she mentioned that she never planned to step in with the other models, but couldn't help herself, saying that it was just "too iconic."

"OK so I wasn't supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra, and Candice wearing our signature SKIMS Fits Everybody collection," she wrote.

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