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Believe It or Not, This $4 Viral Mascara Rivals My $26 Favorite

Wet n Wild's Big Poppa Mascara compares to Jones Road mascara. Get the editor- and TikTok-approved volumizing, lengthening, and non-clumping...

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This Growth-Encouraging Mascara Is "Life-Changing," According to Both Shoppers and Editors

What's the best lengthening mascara? Grande Cosmetics' GrandeDrama Intense Thickening Mascara helps lashes grow with castor oil, just like...

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Covergirl Custom Mascara Kits

CoverGirl wants you to make your eyelashes personal. The drugstore beauty brand is launching customizable mascara kits for a limited time.

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Younique's Epic Moodstruck Mascara Is So Epic, It's Currently Backordered

Find out why the internet is buzzing over this mascara, and when you can expect yours to ship.

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Eyeko Lash Alert Mascara Review

Eyeko's Lash Alert Mascara is a mascara and lash treatment in one. Find out why we love this new product right here.

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Amazon Prime Day 2019: Kiss Me Heroine Long and Curl Waterproof Mascara

Japanese eyelash product, Kiss Me Heroine Long and Curl Mascara, has gained a cult following on Reddit, Influenster, and MakeupAlley for its...

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Julia Roberts Loves Lancome's Grandiose Extreme Mascara

Leave it to Julia Roberts to find the lengthening mascara of our dreams. The Homecoming star told InStyle that Lancôme's...

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The Hair Product Melissa McCarthy Swears By

Plus 12 more of our February cover star's favorite things.

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Julianne Moore Wore Koh Gen Do Mascara to the Golden Globe Awards 2019

Julianne Moore wore the Long Treatment Mascara by Japanese beauty brand Koh Gen Do in Urushi Black to the 2019 Golden Globes, and the effect is...

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The #1 Best-Selling Mascara Is Sooo Cheap Right Now

HSN is has an amazing special coming up that you makeup lovers don't want to miss.

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Have You Tried "Invisible" Mascara?

Marc Jacobs Feather Noir mascara lengthens and curls while appearing almost invisible.

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Essence Lash Princess False Lash Effect Mascara is Amazon's Top-Seller

Essence Lash Princess False Lash Effect Mascara is the number one selling mascara on Amazon, with over 2,700 near-perfect reviews.

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I Have Asian Eyelashes, and These Are the 5 Mascaras That Actually Give My Lashes Life

Writer Jennifer Li shares her top 5 mascara picks that help her lashes to hold a curl, add volume, and length. These are the best mascaras for Asian...

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Do We Really Need "Anti-Aging Mascara" in Our 40s?

Anti-aging mascaras promise to help lashes grow and appear thicker, but do they actually work? Kate Spencer of Forever35 reviews popular anti-aging...

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I Can't Believe This $8 Mascara Hasn't Gone Viral Yet

Find out why Uoma By Sharon C's Badder BOOM! Au Naturel Volumizing Mascara is the best mascara under $10 in our review.

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This $16 Mascara Is the Only Makeup Product I’ve Worn in a Month

This lengthening, defining mascara from Glossier is only $16. Even as my makeup routine became non-existent in quarantine, this is the one product I...

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The Only Thing More Dramatic Than That Bachelor Finale Is Madison Prewett’s Long Lashes

Madison Prewett's long lashes from 'The Bachelor' may be even more famous than the dramatic season finale. Shop the Maybelline mascara...

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Everything You Need to Know About Gucci Beauty’s First Mascara

Gucci just dropped its first ever mascara, and we've got all the details on the luxury brand's latest product.

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13 Under-$20 Mascaras That Will Make You Forget Your False Lashes

Overwhelmed by the countless options in the pharmacy? These affordable picks are the best of the best, whether you're looking for a volumizing...

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A Tube of This Mascara Sells Every 3 Seconds — and It's Now Less Than $5

Looking for the best Black Friday 2019 makeup deals? Amazon's dropping the price on hundreds of Covergirl products, including its best-selling...

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This Mascara Is So Good, People Think My Lashes Are Fake

Le Volume de Chanel Mascara instantly volumizes and lengthens lashes without clumping for a bold look, and you can get it from Nordstrom.

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Tracee Ellis Ross Swears by This Mascara Combo to Get the Perfect Long Lashes

Tracee Ellis Ross reveals her favorite mascara is Benefit's They're Real Lengthening and Volumizing Mascara paired with Tarte's...

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The 6 Best Waterproof Mascaras, According to a Makeup Artist

We spoke to a professional makeup artist about the best waterproof mascaras. Here are her top picks from L'Oreal, CoverGirl, Chanel, Maybelline,...

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Nordstrom’s Top-Rated Mascara Has Anti-Aging Benefits Built In

Nordstrom's top-rated mascara, Clinique High Impact Mascara is a best-seller and a customer favorite for its anti-aging capabilities.

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Christie Brinkley’s Favorite Mascaras Will Cost You Less Than $10

Christie Brinkley reveals the beauty products she loves most, including mascara for under $10.

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Amazon’s Best-Reviewed Mascara Claims to Lengthen Eyelashes By ‘300 Percent’

The 3D Fiber Lash Mascara from Mia Adora on Amazon has thousands of five-star reviews that say it's the best mascara for long, dark, and full...

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This French Mascara Became One of the Best-Selling Mascaras on Amazon Overnight

The Cabaret Premiere mascara from Vivienne Sabo is a French beauty product and considered one of the best mascaras on Amazon.

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Amazon Just Marked Down This Mascara With Over 1,400 5-Star Reviews

AsaVea 4D Silk FIber Lash Mascara has over 1,400 near-perfect reviews, and is currently marked down from $18 to just $15 before Amazon Prime Day 2019.

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